Tuesday, 21 August 2007

What Price Soap?

My handmade soap feels, smells and looks luxurious for a reason - because I spend a lot of time and money making it that way.
I only use the very best ingredients, like avocado oil, cocoa butter, shea butter and avocado butter. I make sure these ingredients are ethically sourced, so that you can be sure your soap isn't costing the earth. That's why I won't use cheap filler oils like palm. Unsustainable oils like palm may cut the cost - but at a terrible price for the environment.
Likewise, I don't try to cut costs by loading my soap with chemical foaming agents. Instead, I use pure coconut oil, which produces a rich, natural lather. My bars may cost a little more than the mass-produced bargain bar you might pick up at the supermarket, but there's a good reason for that. Take a look at that supermarket bar, next time you get a chance. Look at the label for tell-tale ingredients like SLS and SLSa. That isn't soap - it's a detergent bar, loaded with chemicals and synthetic ingredients.
My soap isn't churned out en masse in some far-off factory. In those factories, the soap is often processed after production to remove the natural glycerine - a valuable commodity which can be sold to other industries. It makes more money for the factory - but it means a lower-quality product for you. I don't remove the glycerine from my soap. I leave it right where it is, to give you the best value and the best bar - a bar that's mild, gentle and a pleasure to use.
My soap isn't shipped out in bulk to line supermarket shelves. It's a unique, lovingly-crafted product made for people who care about what they buy.
Every single bar is hand made, by me. That way, I can vouch for every single thing that goes into it. Doing things this way takes time and costs money, but the quality speaks for itself. I wouldn't consider for an instant cutting corners, because my standards are high - and I know yours are, too.

Elizabeth
Public Relations

posted by Longcroft Soap Company at 14:10

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